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BASIC UNDERSTANDING

DISCOUNT BROKERAGE FIRMS allow their clients to have buy and sell orders with a very minimal amount of brokerage fee on them when compared to TRADITIONAL BROKERAGE FIRMS.

ERA OF DISCOUNT BROKERAGE

Traditional firms charged high brokerage and other connected fees to the investors for many years in the name of providing other ancillary services connected to investment activities. In a way, this hindered the way for small investors to participate in the stock markets.

DIGITAL REVOLUTION that SHAKED and SHAPED the Indian atmosphere and its Digital Environment in the recent years, paved the way to the rise of a new idea called “DISCOUNT BROKERAGE” and thereby created a niche for itself in this Advanced Digital Era. So these firms have come up with an idea of providing a platform wherein investors and traders could trade with a very nominal brokerage fees.

This Model works on a principle of providing electronic trading platform service to self instructed traders and investors who usually don’t require or prefer the package of attached services that traditional brokers offer. Thus DISCOUNT BROKERAGE concept became a golden egg for traders and investors who desire to trade with small levels of capital also. This was not the case earlier, wherein, only the rich and the wealthy could afford the whole package of services offered by traditional brokerage firms.

BUSINESS STYLE

DISCOUNT BROKERAGE FIRMS eliminate heavy costs that Traditional Brokerage firms incur for providing connected services like one to one access, Investment advisory, Planning, Wealth management etc.,
This is the most crucial cost reduction factor which enabled them to charge very minimal amount as brokerage fee. Thereby they assist in providing maximum benefit to traders and investors.

REGULATIONS AND LICENSING

SEBI shows no difference while regulating DISCOUNT BROKERAGE FIRMS. Therefore these firms are regulated just like any other traditional brokerage firm.

KEY NOTES TO FOCUS

DISCOUNT BROKERAGE FIRMS
are not meant for the ones who need live interaction with a broker, since there would be no or very minimal interaction. Investors and traders are supported with basic customer service that may be needed. No investment advisory and planning services.

In other words

DISCOUNT BROKERAGE FIRMS CAN BE UNDERSTOOD WITH A SLOGAN “NO MINTING MONEY (from clients) and NO SO CALLED BIG NAMED SERVICES HERE (for clients)

Authors View or Conclusion
The author expects a higher level of probability for the fall in the business of Traditional
Brokerage firm model .

Reasons get accumulated for a big fall ,with a deadly rise in the below factors such as Specific Investment advisory firms ,Wealth management firms.

DISCOUNT BROKERAGE FIRMS

Investor education levels about stock market and the platforms involved Investor education levels in connection to digital environment.

THANKS TO THE NEW WORLD OF DISCOUNT BROKERAGE FIRMS.

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